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Analysts To Watch Leno Against Repeats

sg_lenoshowTV analysts will be keeping an eye on The Jay Leno Show for the next few weeks as it faces a slew of repeats by competitors in the 10:00 p.m. hour. NBC has said from the outset that while Leno’s ratings may be poor opposite all-new programming, he is likely to surge against repeats — especially during the summer rerun period. On Monday, Leno drew 5.84 million viewers, which was indeed slightly better than his average for the year. But a repeat of CBS’s CSI: Miami nevertheless came in first with 8.64 million. A repeat of ABC’s Castle drew only 4.40 million.

As The Jay Leno Show faces off against a slew of repeats by competitors in the 10 p.m. hour, television analysts will be keeping a keen eye on the struggling show’s performance. NBC has stated that while Leno’s ratings may be, oh shall I say it, less then desirable against new programming, many are eager to see how the talk show will face off against repeats during the Christmas break and during the doldrums of summer programming.

On Monday, The Jay Leno Show drew 8.84 million viewers, which was an increase over the show’s average for 2009. Still an repeat of the CBS hit CSI: Miami came in at No. 1 with 8.64 million while a repeat of ABC’s Castle saw an audience of 4.40 million.

This marks the eighth consecutive telecast of The Jay Leno Show to out-perform a competing broadcast network drama in adults 18-49, adults 25-54 and total viewers, dating back to a win over ABC’s Private Practice encore on December 10, followed by finishes ahead of CBS’s Numb3rs rebroadcast on December 11, ABC’s December 15 rebroadcast of The Forgotten, ABC’s original Eastwick on December 16, ABC’s Private Practice encore on December 17 CBS’s December 18 encore of Numb3rs.

Early this week, The Jay Leno Show delivered the show’s highest Monday 18-49 rating in 10 weeks (since October 12).  In adults 25-54, it’s the top Monday Jay Leno in 12 weeks (since September 28).

In total viewers, this is the top-scoring Monday Jay Leno Show in 14 weeks (since the show’s debut telecast on September 14, pending updates).

Topics: The Jay Leno Show | Comments Off on Analysts To Watch Leno Against Repeats

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